Glamour is launching a new beauty magazine targeting the Hispanic market – Glam Belleza Latina.

The new magazine debuts with its April issue, and Jennifer Lopez on the cover. It is written in 90 percent English – but with approximately 10 percent Spanish text weaved in – to “mirror the voice of today’s young Latina,” according to the company.

Glam Belleza Latina is digest size, 6.75″ x 9.125″, and will be published quarterly and poly-bagged with Glamour for opted-in Hispanic subscribers. It will also be sold on select newsstands in New York City, Los Angeles, and Miami for $4.99.

“Our readers are beauty-obsessed, and Latina millennial are such a large part of our readership, making this a natural evolution for us,” said Cindi Leive, editor-in-chief, Glamour – who will also be leading the team that is producing the new publication.

Glamour reaches 1.3 million Hispanic women. Hispanic millennial make up 19 percent of the millennial population, which is Glamour’s target reader. This group will account for more than 80 percent of the growth in the millennial population over the next few years.

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The number of Hispanics in the U.S. has grown 40% over the past 10 years – and is estimated to reach 66 million by 2020. This audience contributes $1.2 trillion in buying power.